Cherry is a European online gaming and digital marketing group, acquired as a result of a public-to-private transaction which saw the company de-listed from NASDAQ’s Stockholm exchange.
The company is headquartered in Sweden, with offices in the UK, Spain, Germany, Malta and Poland. It comprises of three main divisions - ComeOn, Yggdrasil and Game Lounge.
Cherry is one of the Nordic region's oldest gaming companies, with operations which extend back to 1963. Over the past decade the business has built out its digital platform and invests in, owns and develops fast-growing gaming, media and entertainment companies. Its diversified structure has been developed through acquisitions, and today comprises online gaming, game development, and digital marketing operations. It operates in both the B2C and B2B segments.
Bridgepoint is investing in the business to support further growth, with a more appropriate capital structure that will allow the business to make bolt-in acquisitions and invest further in its operations.