Inspired Thinking Group

The Inspired Thinking Group is a ‘below the line’ technology-led marketing services business that improves the efficiency and cost-effectiveness of its clients’ marketing departments.

Secteur Média & Technologies Bureau Londres
Aquisition 2014 Taille des opérations £28m


Birmingham-based Inspired Thinking Group ('ITG') was established in 2009 to serve the growing requirement of marketers to manage campaign complexity and increase speed to market. It has successfully leveraged the trend for decoupling the 'creative' and 'execution' elements of marketing campaigns, using a cloud based workflow system work flow platform and by providing 24/7 campaign execution such as multi-media content generation and campaign fulfilment services. Bridgepoint's investment will support existing management to deliver the next phase in the company's growth in the UK as well as  international expansion into Europe and North America.

 In October 2017, the company was sold to Equistone for an undisclosed sum.

To learn more about the company, visit