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Our response to Coronavirus

Bridgepoint is proactively supporting its people, its portfolio companies and their employees during these extraordinarily difficult and challenging times.

Find Out More
  • Sector Digital, Technology & Media
  • Location London
  • Date acquired 2014
  • Transaction size £28m
  • Exited 2017

Inspired Thinking Group

The Inspired Thinking Group is a ‘below the line’ technology-led marketing services business that improves the efficiency and cost-effectiveness of its clients’ marketing.

Birmingham-based Inspired Thinking Group (‘ITG’) was established in 2009 to serve the growing requirement of marketers to manage campaign complexity and increase speed to market. It has successfully leveraged the trend for decoupling the ‘creative’ and ‘execution’ elements of marketing campaigns, using a cloud based workflow system work flow platform and by providing 24/7 campaign execution such as multi-media content generation and campaign fulfilment services. The company boasts an impressive client list across the retail, automotive, casual dining and FMCG sectors.

Bridgepoint’s investment will support existing management to deliver the next phase in the company’s growth in the UK as well as international expansion into Europe and North America.

In October 2017, the company was sold to Equistone for an undisclosed sum.

This investment was made by Bridgepoint Development Capital.

To learn more about the company, click here.

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