Sendinblue* is a leading digital marketing platform for small to medium-sized enterprises headquartered in France.
It offers a one-stop-shop solution for its clients encompassing email and phone-based marketing communication tools, social media advertising, chatbot communications and CRM capabilities, which are predominately sold to clients via a tiered subscription service. The company has a diversified client base encompassing non-digital and digital customers across industry sectors.
The SME-focused digital marketing solutions market is valued at €2.5bn and is expected to grow at 15% p.a., driven by growing adoption of digital marketing solutions by SMEs and increases in spend per user as clients continue to professionalise and digitise their customer engagement activities.
With a strong product development team and technology roadmap, the company’s solutions are increasingly embedded and critical to its clients’ marketing operations, allowing it to drive organic growth as well as accelerate penetration of international markets including the US.
This investment was made by Bridgepoint Development Capital.
To learn more about the company, click here.