Vitamin Well is a Nordic functional drinks business that develops, markets and sells high-quality products for health conscious and active consumers.
Established in 2006 and headquartered in Stockholm, Vitamin Well is a market leader in its sector where its products enjoy high consumer brand recognition.
The company’s portfolio consists of four brands (Vitamin Well, Nocco, VW+ and Nobe) and is currently sold in 27 countries outside of Sweden including Germany, The Netherlands and Spain. Following recent expansion into other European markets, international sales now account for 50% of volumes sold. The functional drinks segment has been the fastest growing drinks segment in recent years and is forecast to grow at 10-20% p.a. in Sweden and in the wider Nordic region, driven by increased awareness and greater consumer focus on healthier and more active lifestyles.
In 2017 it acquired Barebells, thereby introducing ranges of functional foods including protein bars, puddings and powders.
This investment was made by Bridgepoint Development Capital.
To learn more about the company, click here.