Bridgepoint is working in partnership with Groupe Bertrand, the leading French multi-brand restaurant operator and owner of the BURGER KING® master franchise in France, to support the development of the brand in France.
Under the agreement, Bridgepoint acquired a minority stake in the holding company of the master franchisee in the territory and this investment will fund the continued expansion and development of BKF. It followed on from the Firm’s separate earlier acquisition of the master franchise of BK in the UK.
Groupe Bertand and Bridgepoint are the custodians of the brand in France and have the exclusive right to roll-out new stores across the country, both through the Groupe Bertrand network and in association with a franchise network. France is one of the most attractive quick service restaurant markets in the world.
