Founded in 1989, Identicare's business model has since evolved from initially selling pet microchips and a pet registry to focusing on recurring, subscription services. The company is now at the forefront of commercialisation in the pet identity and protection services industry.
Alongside its services offering, Identicare sells microchips to vets, commercial breeders and rescue charities, utilising a customer acquisition channel for subscription products that boast strong retention rates, underscoring the quality and value of its offering to an embedded customer base.
Identicare’s addressable UK market is characterised by the resilience of spend in the pet and veterinary market, together with increasing demand for premium subscription services from pet keepers.
The investment in Identicare is made by Bridgepoint Growth, a UK-focused fund targeting fast-growing businesses.
