Bridgepoint takes a stake in Samy Alliance alongside Aurica Capital

  • The deal will accelerate the company’s growth and internationalisation to become a global reference for integrated marketing solutions based on data and creativity. Aurica will retain a 48% stake in the company.
  • The founders and the international management team will continue to lead this new growth phase, with the objective of attaining over €100 million in revenues over the next two years.


Samy Alliance, an integrated, social-first technology- and data-enabled digital marketing and communications company, announces that Bridgepoint, has become a shareholder. Aurica Capital remains the company's key partner with a 48% stake following this deal. The transaction will help the company accelerate achieving the objectives defined in its strategic plan and consolidate its position as the reference player in the digital marketing sector worldwide.

Listed by the Financial Times as one of the 1000 fastest growing companies in Europe for the fourth consecutive year, Samy Alliance, headquartered in Madrid, operates in more than 50 markets with offices in 14 countries and more than 400 employees. The company develops complete digital strategies for brands: research and market intelligence, data and analytics, social media, digital content, creative, influencer marketing, communications, and public relations. It has recently been recognised as a great place to work by being awarded the Happy Index at Work 2023 certification.

Following a 25% increase in turnover in 2022, Samy Alliance reported €50 million in revenues last year through a combination of organic and inorganic growth, geographical expansion into new markets through acquisitions and integration of new services for its clients. The company's growth plans will be accelerated, both organically and through acquisitions, by Bridgepoint joining Samy Alliance as a minority shareholder alongside Aurica Capital, technology venture builder Jaguar Path Ventures, Inveready Technology Investment Group and Sabadell Venture Capital.

Powering an inorganic growth plan

Since being founded in 2012, Samy Alliance has experienced sustained growth year-on-year, consolidating its position as a leading global player in its sector. The company is currently present in Europe, the United Kingdom and the Americas. The United States is its second largest market in terms of turnover. In fact, the Anglo-Saxon market already accounts for 38% of the company's revenue. The excellent results achieved by Samy Alliance in recent years reflect the company's resilience, with a 43% year-on-year increase in EBITDA in its last financial year.

The project, founded over 10 years ago by Patricia Ratia, Marta Nicolás and Juan Sanchez Herrera, will continue to be spearheaded by its international management team in this new phase.

Patricia Ratia, CEO of Samy Alliance in Europe, said:

"This transaction gives us the opportunity to accelerate our ambitious international growth plan, with a focus on the United States and Northern Europe. It also allows us to continue to innovate for our customers and consolidate our position as an industry leader. We remain on track to achieve our goal of exceeding €100 million in revenue within the next two years."

Hector Perez, Partner at Bridgepoint, said:

"Bridgepoint has extensive experience in the global digital marketing services sector and we truly believe in Samy’s long-term potential. We are delighted to be working with Patricia, Marta, Juan and their exceptional team to support the next phase of growth. Samy is a global, integrated digital marketing services company with a leading position and expertise in the social media ecosystem, ideally positioned to capture the growing demand from blue-chip customers for these marketing services, with a social-first approach."

Martín Vargas, Investment Director at Aurica Capital, said:

"We are very pleased that Bridgepoint has become a shareholder, as it will bring great value to further drive the successful growth of a company that has a truly differentiated positioning and a highly valued technological edge among the major players in the sector".

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