Groupe Sinari, a French publisher and leader in software solutions for the road haulage and logistics sector, is pursuing its ambitious development strategy. With 260 employees and offices in France and Belgium, Sinari supports its customers in the transport and logistics sectors, helping them meet the challenges of tomorrow.
With revenues amounting to almost €40 million and more than 6,000 customers, Sinari opted for a new LBO in which Bridgepoint Development Capital (BDC) acquired a majority stake, alongside its existing shareholders (New Alpha Verto and its management).
Groupe Sinari is positioned in a particularly buoyant software publishing market, mainly addressing the transport and logistics industries:
- The breadth of Sinari's offering enables them to address both small companies with flexible, easy-to-use solutions, and large international transport groups.
- Sinari and its subsidiaries offer a complete range of Transport Management Systems (TMS), Fleet Management Systems (FMS), Onboard Computing and Social Management, Warehouse Management Systems (WMS), Route Optimisation, Garage Management and Career Management.
- Demand is increasing in certain verticals, notably as a result of regulatory changes.
- The digitisation of data exchanges between players in the supply chain eco-system (shippers, logistics providers and carriers) is accelerating and becoming a driving force behind market development.
- In addition, the Covid-19 crisis and the rise of e-commerce have highlighted the importance for all companies to control their logistics flows.
The company, born of the merger of OMP and GPI in 2019, has thus enjoyed significant growth in recent years following successive acquisitions that have enabled the group to strengthen its core market (TMS, telematics and WMS) and expand into new geographies (Benelux). The company is the market leader in France, and very well positioned to continue consolidating the European market. To achieve this, Sinari has chosen to enter into a partnership with Bridgepoint – notably due to its extensive experience in this field, thanks to its investments in Memnon Networks (TMS) and more recently PTV (traffic management solution). BDC will support the group in accelerating its international development and developing in new vertical markets.
Sébastien Rufflé, CEO of Groupe Sinari, comments:
"My team and I are delighted to have Bridgepoint Development Capital join us. It is a partner who shares our vision of the market and supports the project we launched five years ago. We are convinced that the digitalization of supply chain operating methods is a driving force for simplifying exchanges and making them more responsible. We are already a major player in this transformation in France, thanks to the experts in the transport sector that have joined the Group over the years. We must continue to develop this knowhow, but also extend it to other geographies to support this transformation that transcends borders. That is what this new partnership is all about".
Thomas Moussallieh, Bridgepoint Development Capital Director, comments:
"We are delighted to have the opportunity to support the Sinari teams in their ambitious European development project, which is at the heart of BDC’s strategy, in particular to support a software leading player in its segment. In addition to the company's market potential and its leading position in France, we were quickly won over by Sébastien and his team: his vision of tomorrow's challenges and his determination to anticipate the changes taking place in the world of software for carriers convinced us to get on board this ambitious project. We are also particularly sensitive to the projects of companies supported by our investments, and Sinari's project to reduce CO2 emissions, thanks to its telematics and route optimisation solutions, echoes the values we support".