short-right-arrow logoMobile media-pie 1 7 % share download email linkedin round-download

Privacy Preference Centre

Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. We use two types of cookies on our website: cookies which are necessary for this website to function and analytics cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Cookies used

  • CookieNotice
  • CookieAnalytics

Analytics Cookies

These are Google Analytics cookies which allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site and social media platforms All information these cookies collect is aggregated and therefore anonymous. This cookie is defaulted to ‘Active’, which means we will be able to track, on any anonymous basis, how many visitors we have to our site, and monitor its performance. If you wish to turn them off you can do so by unticking ‘Active’ and clicking ‘Save and Accept Cookies’. For more information on how these cookies work, including a link through to the Google Privacy Policy which sets out further information about data which Google may collect in the course of providing us with Analytics.

Cookies used

  • _ga

Targeting Cookies

We use necessary cookies to make our site work. We also use analytics cookies which collect information about how visitors use our website and help us to improve it; these are defaulted to ‘Active’, if you wish to turn them off you can do so through the Cookie Settings. Please be aware that by blocking some types of cookies it may impact your experience of the site and the services we are able to offer. For more information about any of these cookies and our use of them, or to change your settings at any time, please see Cookie Settings and our Cookies Policy.

Bridgepoint in the News

12 October 2017

BDC exits Inspired Thinking Group

Equistone Partners Europe Limited (“Equistone”), one of Europe’s leading mid-market private equity investors, today announces its investment in Inspired Thinking Group (“ITG” or “the company”), a Birmingham-headquartered technology-led provider of outsourced marketing services. Equistone has acquired a majority stake in the company from Bridgepoint Development Capital (“BDC”) alongside management, for an undisclosed sum. With a pan-European network of offices, Equistone will support the company’s ambitious international growth aspirations and continued investment into digital marketing services.

ITG helps global brands and retailers including Heineken, Audi and Puma to deliver their multi-channel marketing more efficiently and effectively, utilising its proprietary software platform, "MediaCentre". Going forward, under its new "Intelligent Marketing Made Simple" strapline, ITG plans to continue expanding its range of innovative online and offline marketing services, which today include full digital services, eCRM, a 24/7 content creation studio, print management, strategic planning and creative.

ITG has grown rapidly since the company was founded by Simon Ward in 2009, attracting investment from private equity firm Livingbridge in 2010 before BDC acquired its majority stake in 2014. The company made two additional strategic acquisitions under BDC's ownership: Vitamin, a small boutique planning and creative consultancy, in 2015; and Creator, a leading provider of electronic customer relationship management that was subsequently rebranded as ITG Creator, in 2016. ITG generated revenues of c. £90m in the year ending August 2017.

Adrian Willetts, Partner at Bridgepoint Development Capital, commented: "During our period of ownership ITG expanded its footprint across sectors, invested in its proprietary technological expertise to support its market leadership and made two important acquisitions. The business also grew revenues strongly with organic profits doubling during our investment period. With the benefit of this increased scale and service capability, it is now well placed to grow further under new shareholders."

Simon Ward, CEO of ITG, said: "I'm very proud of what we have achieved since founding ITG. We set out to be a disruptor in the sector and continue to achieve this. The speed with which the company has established itself as a leading marketing services provider is a reflection of the amazing team we have at ITG and the continued support we have received from our investors at each stage of our growth trajectory. I am excited to continue ITG's development with our new partners at Equistone, who are a great fit to support our continued ambition to develop and lead this sector and significantly expand our international footprint."

Paul Harper, Partner at Equistone Partners Europe, commented: "We are delighted to be supporting Simon and his team to continue driving ITG forward. They have created an innovative and disruptive business model, founded on technology, which is trusted by a portfolio of well-known clients. We believe ITG is ideally positioned in a dynamic market, and the opportunity to accelerate growth through further investment in the service proposition and international expansion is significant. ITG has created a unique culture, which we very much look forward to being a part of as we work alongside the team in the next phase of growth."

Equistone was advised on the acquisition by Clearwater International (CFA), Eversheds Sutherland (Legal), PWC (Tax and FDD), EY (FDD), AMR International (CDD), Confido (IT DD) and Marsh (Insurance DD). BDC was advised on the sale by Catalyst Corporate Finance (CFA), EY (FDD), CIL Management Consultants (CDD) and Ropes and Gray (Legal). ITG's management was advised by Catalyst Corporate Finance (CFA), Parisi Tax (Tax) and Thinking Legal (Legal). Debt financing was provided by Lloyds Bank and HSBC; Lloyds and HSBC were advised by DLA Piper (Legal).


Contact us

If you are interested in working for Bridgepoint, please complete the form below.


Investor reports registration

To access investor reports through the web based reporting facility, please fill in the form to register for an account.

The information submitted on this form will be used for the sole purpose of registering you as an account user and will not be shared with third parties.


Request a copy of The Point

Mandatory fields are marked as (required*)