The company was acquired in 2016 and in 2017 completed the acquisition of Kreuzfahrtberater. This gave it exposure to the large and high-growth German cruise market. It currently employs c. 270 people and is one of Europe’s leading online travel agents for cruises, utilising a sophisticated omni-channel marketing strategy, supported by content-rich websites that attract more than 35 million web visits annually.
The UK and German ocean cruise markets are the second and third largest globally (after the US) and benefit from a growing customer demographic such as increasing wealth, life expectancy and propensity to travel, as well as an increasing supply of cruises from cruise lines themselves. The company is well positioned to capitalise on the fundamental shift from traditional high street travel agents to specialist online providers.
