IDHL employs over 400 people and serves approx. 450 clients, supporting them throughout the process of digitalisation, in a diverse range of industries, including financial services, industrials, professional services, luxury and fashion. Its offering comprises three key services: search engine and performance marketing, e-commerce/web build and maintenance, and automated e-mail marketing.
IDHL leverages its own suite of proprietary workflow tools used in sales, account management, production, and delivery, which help the business to deliver a repeatable, high-quality service efficiently. The company’s growth is underpinned by the continuous shift towards e-commerce and strong demand from mid-market companies continuously seeking to improve their digital offering in a competitive environment. IDHL operates in a highly fragmented market where there is an opportunity to expand further its capabilities and build scale, both in its UK home market and internationally.
The investment was made by Bridgepoint Development Capital.
