Headquartered in France, Sendingblue offers a one-stop-shop solution for its clients encompassing email and phone-based marketing communication tools, social media advertising, chatbot communications and CRM capabilities, which are predominately sold to clients via a tiered subscription service. The company has a diversified client base encompassing non-digital and digital customers across industry sectors.
The SME-focused digital marketing solutions market is valued at €2.5bn and is expected to grow at 15% p.a., driven by growing adoption of digital marketing solutions by SMEs and increases in spend per user as clients continue to professionalise and digitise their customer engagement activities.