Smyk has a network of over 150 stores and a growing e-commerce platform.
The company was established in 1952 with operations in Poland and a growing presence in Romania, Russia, Ukraine and Germany. In addition to its digital offer, it comprises four store formats, megastores (typically located in retail parks), city stores, small stores in mid-sized cities and local malls, and outlets. It has also recently introduced an apparel-only ‘shop-in-shop’ format for its international market.
Smyk has a dominant brand presence reflecting its long heritage in Poland where it operates in one of the fastest growing major economies in Europe and benefits from good market growth as the country’s average spend per child level rises towards those of Western Europe and the USA. It represents an opportunity to roll out its proven store concept, develop its multichannel platform and accelerate its international franchising and wholesale operations.
