WiggleCRC

Sector Other
Location London
Date acquired 2011
Transaction size £180m

The leading online retailer of specialist cycling, running and swimming apparel and accessories

In December 2021 WiggleCRC was acquired by Signa Sports United (SSU) for an undisclosed sum.

To learn more about the company, click here or visit www.chainreactioncycles.com

WiggleCRC benefits from the ongoing migration to online sales and now has over 2.2 million active customers in over 70 countries with over 50% of its sales outside the UK. Structural market growth drivers such as the trend to healthy living and the increased popularity of cycling will allow WiggleCRC to grow internationally, especially in markets under-served by local retailers.

In 2016 Wiggle completed the acquisition of its largest competitor, Chain Reaction Cycles, materially accelerating its earnings growth and expanding its client base. This was followed in 2017, with the acquisition of Bike24, a leading German online cycling retailer.

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