Infront Sports & Media

Sector Technology
Location Paris
Date acquired 2011
Transaction size Not disclosed

The second largest sports marketing agency in the world

In February 2015 Infront was acquired by Dalian Wanda Group, the Chinese real estate, tourism and media group in a transaction totalling over €1 billion.

To learn more about the company, click here.

Representing over 120 sports rights owners including football federation and clubs, winter sport and 17 world championship events, and delivering 3,300 event days of top class sport around the world, Infront was an attractive investment in a growing sector with a well-diversified portfolio of prestigious and operationally complex events. The global sports rights market is large with media and sponsorship rights representing a significant share. It is strongly positioned in some of the fastest growing segments worldwide and is expected to continue to grow both organically and by acquisition.

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