Seraphine

At the time of Bridgepoint’s investment, the business generated over two-thirds of its sales from exports and approx 60% of its sales from e-commerce. Over the course of the investment the company expanded its international e-commerce footprint and infrastructure supporting dedicated websites in the UK, France, Germany, Spain, the US, Canada and Australia. At exit the business generated nearly 80% of its revenue online.

In 2020 Seraphine was sold to Mayfair Equity Partners for £50m.

To learn more about the company, please click here.

Seraphine designs fashionable maternity clothes that are sold online to customers across the globe, supported by stores in major international cities. 

The business' deep design expertise and fashion credentials mean its products combine on-trend design with the more practical considerations unique to maternity wear. It operates in a niche distinct from both childcare product retailers and high street fashion chains and customers particularly value Seraphine's combination of style and practicality.

Bridgepoint Growth, a growth fund targeting fast-growing businesses, invested in Seraphine in 2017, partnering with the founder to execute an ambitious growth plan focussed on further international expansion.