- Digital brands: brands embracing technological change, digital tools and channels to better serve customers and those with differentiated branded propositions capitalising on the digitalisation of the customer experience across structurally growing end-markets.
- Video games: companies with attractive fundamentals and balanced business models in the video games market across developers and publishers, resources for developers and premium branded equipment and goods.
- Wellbeing products: businesses benefitting from increased awareness of wellbeing and the evolution of consumer preferences, including nutritional and healthy products, food supplements, sporting goods and beauty and personal care products across sub-segments.